Management for the new Flint Firebirds have made it known their goal for season ticket sales for the first season at Perani Arena, and for the first time last week we got word on how it’s going.

Dominic Hennig, the team’s broadcaster and communications director, appeared last Thursday, June 11, on the Michigan Insider hockey radio show on 1050 WTKA AM in Ann Arbor and said ticket sales have hit one third of the goal.

“The community has a special buzz about it that I wouldn’t have expected,” Hennig told Ben Holden, show host and play by play guy for CBS Sports Network. “They’re already a third of the way through their goal for season ticket sales for the year and it’s already June, and the last I heard it was May.”

While an exact number wasn’t disclosed, Firebirds President Costa Papista has publicly pegged 1,500 as the club’s goal by the time the season starts in late September. cheap jerseys A third would mean approximately 500 tickets have been sold since they went on sale in early February.

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Efforts to sell tickets really ramped up in March after the club, the former Plymouth Whalers, was named and given an identity. Since then, the Firebirds have hosted a public Open House event where fans interested in purchasing tickets were allowed to pick their seat in Perani Arena, with a capacity of 4,400.

TV spots began airing recently in the Flint area and have been in rotation during Stanley Cup Finals games, Hennig said.

Early bird season ticket prices started at $578 for Corporate/Gold sections, positioned center ice in between the circles, $442 for Silver sections on the other side of the blue lines stretching behind the nets, and $340 for Bronze in the upper rows of the sections behind Flint’s net.

They have since increased to $612, $476 and $374, respectively, for all 34 home games.

Signaling the likelihood that a naming rights partnership announcement is around the corner, Perani Arena’s exterior sign facing I 69 has been completely removed.

Poles still sit at the location south of the interstate while building officials prep for an all new LED sign, which is scheduled to be up and running by July 30, Hennig says.

Papista had previously set a target date of May 1 for a naming rights partner for the arena, but the date has come and gone without an announcement. Two to three partners had previously expressed interest in February, Papista said, and the former rights holder Perani’s Hockey World is not believed to be one of them.

Flint announced on June 5 the hire of Susana Wight as director of community relations and marketing.

Wight comes to the Firebirds from the Flint Genesee Chamber of Commerce, where she was a sales manager. She also has a background in entrepreneurship and running family owned businesses and experience in event management and hospitality, according to a release from the team.

She’s been involved with the team since it’s start up in January, helping with the Flint Generals Detroit Red Wings alumni hockey game in February and helping in the search for a team name.

“I’m excited to be a part of this great start up project for our community,” Wight said in a release. “I’ve loved the game of hockey ever since I attended my first NHL game in Los Angeles in the early 90s. I look forward to integrating our team into the fabric of our great community.”